Thursday, 27 May 2010

InBev to sell off Bass brands

InBev, the world's biggest brewer, is planning to dispose of the Bass and Whitbread ale brands it acquired when it bought both the breweries in 2000. It plans to sell off such once leading brands as Draught Bass, Boddingtons and Flowers, with an asking price of £15 million.
It's understood that Marston's, Molson Coors and C&C (owners of Magners Cider) are potential buyers of all or some of the brands. Hydes, the Manchester independent, might be interested in buying Boddingtons as it currently brews the beer under licence for InBev. Marston's would be an obvious fit for Draught Bass, as the company currently brews the beer for InBev.
The sale of the brands could kickstart them after years in the doldrums. Draught Bass was once the undisputed premium cask ale in Britain, with sales of around two million barrels a year. With no support or promotion from InBev, sales have declined to fewer than 100,000 barrels and the beer is hard to find in many parts of the country. In the 1970s and 80s, Boddingtons had an iconic status as a straw-coloured Manchester beer, but it has dropped off the radar since it became an InBev brand.


Blogger Barm said...

The only people Bass would make any sense for would be Molson Coors who could at least bring it back to the Bass brewery. If anyone else bought it it would just be yet another dead brand like Ruddles or McEwan's. As you said on another post, who cares about such bowdlerised brands?

6 June 2010 at 23:45  

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