Tuesday, 23 March 2010

Innis & Gunn heads for pub sales

Innis & Gunn, the Edinburgh-based company that sparked the interest in oak-aged beers, aims to double sales to one million cases a year by making a push in to on-trade pubs and bars.
At present, 95% of sales of Innis & Gunn Original, which is matured in American oak bourbon casks,is sold through supermarkets and off-licences. But managing director Dougal Sharp said a trial in Edinburgh and Glasgow pubs and bars had been successful and he wanted to roll the beer out to the on-trade.
He added that he would look at developing a draught version of the beer if pub sales are successful. Last autumn Sharp added Innis & Gunn Rum Cask to a portfolio that includes Blonde -- sold in Tesco -- alongside Original.
He is also planning to expand internationally and he has appointed a managing director in the United States to develop sales there.

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