Tuesday, 2 March 2010

Carlsberg switches Tetley cask ale to Wolverhampton

The insensivity of global brewers knows no bounds. After months of speculation, Carlsberg announced today (2 March) that production of the cask version of the legendary Tetley Bitter from Leeds will be switched to Banks's Brewery in Wolverhampton when the Leeds brewery closes in 2011.
Tetley Bitter is an iconic Yorkshire beer. Wolverhampton, when last checked on a road map, is in the West Midlands. Conscious of the need to save on carbon footprints, Carlsberg will trunk the beer 100 miles to the beer's Yorkshire heartland every time a batch is brewed at Banks's.
The keg "smoothflow" version of Tetley Bitter will be switched to the John Smith's factory in Tadcaster. The fact that keg beer will stay in Yorkshire speaks volumes for the priorities of Carlsberg. John Smith's should perhaps be renamed the Brewery of Lost Souls: as well as fizzy Tetley, it will also soon become home to Newcastle [sic] Brown Ale when Heineken UK closes the Tyneside brewery.
Bob Stukins, vice-chairman of CAMRA and a Yorkshireman, said: "Carlsberg don't do geography lessons but if they did they'd clearly realise the impact this move will have on the beer-drinking copmmunity in Yorkshire. It's unbelievable to think that a long-standing global brewer would make this move at a time when the real ale industry is recording year-on-year growth and CAMRA's annual research is showing a steep increase in the number of consumers try real ale for the first time."
A spokesman for Carlsberg said Tetley Mild and Dark Mild will continue to be produced but at present no new home had been found for them.

6 Comments:

Blogger Johnny Norfolk said...

Here they go again. Why so many beer writers support these large companies make you wonder at their motives.

3 March 2010 at 08:04  
Blogger Adrian Tierney-Jones said...

It’s called making a living while holding a long spoon, unless of course these ‘large companies’ have been involved in financing death squads or using six-year-olds to package their wares, in which case the largest barge pole on earth wouldn’t suffice.

3 March 2010 at 09:26  
Blogger Johnny Norfolk said...

Ethics dear boy ethics.

Its under E in the OED.

4 March 2010 at 08:24  
Blogger ian clayton said...

what i find laughable is the fact that tetley's have chosen now to reintroduce their "monocled hunstman" logo. is this an example of retro chic or is there some weird link going on between this and the call for the tory party to reintroduce hunting after the next election? i think we should be told!

8 March 2010 at 15:33  
Anonymous Mark, Real-Ale-Reviews.com said...

£10 on mild and dark mild to be brewed at Leeds Brewery. I wouldn't put it past them, they certainly don't have capacity to carry on Tetley Bitter but might just have room to sneak in the milds.

As far as Carlsberg shutting the Tetley's brewery down, the reality is too big and too valuable a site (in terms of land) to warrant brewing there I imagine.

The weird thing is there's a distribution centre at Tingley that's staying. Are they shipping beer up from Wolverhampton to then be distributed back throughout Yorkshire. If so it's plain daft that bitter production is moving given the carbon footprint is nonsensical.

16 March 2010 at 15:53  
Blogger shi zhan said...

レイバンclubmasterのこと、最近とても気になります。そのクラシックなデザインといい、レイバン サングラスらしい作りといい、すべてが傑作と言えるでしょう。数あるレイバン モデルの中で、今のイチオシモデルと思って、おすすめしたいです!トリーバーチ

24 August 2012 at 03:19  

Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home