Thursday, 25 February 2010

Freeminer stars in Fairtrade Fortnight

The Co-operative supermarket group is highlighting the wider availability of its certified Fairtrade bottled beer range brewed by Freeminer during Fairtrade Fortnight (22 Feb-7 March) with a generous price promotion across the range.
The Co-op now owns Somerfield, which means its range of Freeminer-brewed beers will be available in around 450 new outlets across the country, given them greater access to beer drinkers. Both the Co-op Fairtrade Bumble Bee Honey Ale (4.6%) and Organic Premium Ale (5%) are available at a discount during Fairtrade Fortnight.
Organic Premium Ale is the first-ever nationally-listed beer to be both Fairtrade and organic. The brewery, based in the Forest of Dean, Gloucestershire, uses floor-malted barley and traditional organic hops from Germany. They are blended with Fairtrade Demerara sugar. Bumble Bee Ale is the biggest-selling Fairtrade beer in Britain and uses honey from Fairtrade producers in Chile.


Blogger Johnny Norfolk said...

I am not now at all convinced by the fair trade thing. It started off ok but it does not help the very small producers who cannot meet their requirements.
It has just become another marketing tool to capture the naive.
You can already decect the standards at Summerfield comming down to the Co-ops levels

25 February 2010 at 12:22  
Blogger David said...

> They are blended with Fairtrade Demerara sugar

The Organic Premium Ale has 20% sugar! It's 5%ABV and there's a pronounced alcholhol taste due to the imbalanced malt.

Spent a bit more and go for Freeminer's Goldminer (also available in the Co-op). This is about the same strength but full malt and splendidly bitter. I'm really astonished that the brewer of Goldminer would put their name to something as awful as Organic Premium Ale.

25 February 2010 at 13:44  
Blogger Johnny Norfolk said...

What about local trade as well. Yesterdays e mail from Norfolks Beeston Brewery.

Beeston Brewery open weekend 27th /28th Feb

A rare event!! For this week only, we will be open for visitors, tastings (mmmm!) & tours on both Saturday & Sunday morning from 9am until midday. An ideal chance to come & catch up on our latest beers if you haven't had them yet. Meet the brewer, the brewery cats (outside of course) & shout down our impressive well. How much fun can you have on a winter morning!!

Please forward this if you feel the need!!

Mark the brewer

27 February 2010 at 07:51  
Blogger Thomas said...

Thanks for the heads' up, Roger! I need this for my book which you wrote! I also scored an order for you yesterday as Waterstones in Chelmsford didn't have your book. She realised it was a good book so she was prompt and got a batch in on order!

2 March 2010 at 12:09  

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