Thursday, 24 December 2009

New Zealand victory for Saison

DB Breweries of New Zealand has cancelled the registration of its trademark for Saison following a campaign by the consumer group SOBA. DB, a subsidiary of Singapore-based Asia Pacific Breweries, took out a trademark for Saison that would have effectively banned the import of true Belgian Saison beers. Saison -- the French for "season" -- was originally a beer style produced by farmers to refresh their families and workers during the harvest period. It's now produced by a number of craft breweries in the French-speaking region of Belgium where the best-known Saison brewer is Dupont of Tourpes, based on a farm.
But DB will continue with its trademark for Radler, a lager and lemonade refresher first produced by Austrian and German brewers in the 1920s and 30s to slake the thirst of cyclists. In 2008, DB forced a small craft brewery, Green Man of Dunedin, to relabel its entire production of its version of Radler, which it had to rename Cyclist.


Blogger Spencer said...

Just goes to show that the US is not alone in trademark craziness.

24 December 2009 at 17:09  
Blogger Johnny Norfolk said...

This is good news.
Firms trying to mussle in on others trade marks is at best sharp practice.
I do not like over regulation but it should be used to stop this sort of thing

25 December 2009 at 09:33  

Post a comment

Subscribe to Post Comments [Atom]

<< Home