Wednesday, 8 October 2008

Once again on 'old' Stella

You'd be amaized!

As a follow up to my recent criticism of InBev for suggesting, in a television commercial, that Stella Artois has been brewed since the 14th century -- it was launched in 1926 -- Nigel Jury has contacted me to point out that the advertisement mentions the use of maize in the beer. If InBev is claiming that maize was used in any of its beers in the 14th century, he says, that is a remarkable achievement as the grain was only discovered by Europeans growing in America some 200 years later.
Has anyone caught sight of the commercial recently? I haven't seen it. Perhaps InBev has pulled it. Was it something I said?


Blogger Unknown said...

The current Wetherspoons magazine has that advert for Stella that mentions 'only four ingredients used - hops, malted barley, maize, water' (wot, no yeast?) but has no dates claim.

However, Stella's extremely slick website, TV adverts, viral games etc, have the year 1366 riven through it but underplay the maize angle...

31 October 2008 at 11:53  

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