Wednesday, 27 February 2008

Dorothy Goodbody

Alcohol Concern should lie down in
a dark room and keep taking the Pils

The key question of the day is : Is Alcohol Concern stark, raving bonkers? The organisation reported the Wye Valley Brewery in Herefordshire to the Portman Group on the grounds that labels and pumpclips for Dorothy Goodbody's Wholesome Stout were "sexually explicit". It always helps in life to have a good sense of humour but the killjoys at Alcohol Concern couldn't raise a smile. This is the same group of nutters who last year recommended that parents who give alcohol to their children in their privacy of their homes should be reported to the police. Bring on the police state.
I am against sexism in all its manifestations and would oppose using sex to promote and sell alcohol. But Dorothy Goodbody is a joke. She is a cartoon character, the type of curvy blonde that American airmen should to paint on their planes in World War Two. She is the mythical daughter of the equally mythical former head brewer at Wye Valley whose brewing recipes she found in a drawer. The beers that carry her name have won many awards, including a recent one for packaging! Yet the killjoys at AC, who would like alcohol to be so severely taxed that only the super-rich could afford it, can't see the humour behind the label.

The Portman Group, the brewing industry watchdog that oversees promotions for alcohol, had to convene an independent panel to consider the complaint. What a waste of time and money.

Brewers have enough problems to face -- a media onslaught against "24-hour drinking" and massive increases in the costs of barley and hops -- without the added nonsense of fatuous complaints from Alcohol Concern.

The organisation is a charity. Who on earth funds these freaks?


Blogger ZakAvery said...

I wish I was surprised. I'm waiting for the day that they ban James Boag's for having a flexed bicep on the label.

27 February 2008 at 22:51  
Anonymous Paul Garrard said...

Whilst this is rather over the top I do think that real ale would benefit from becomming less bloke-ish than it is. It needs to appeal to all adults of all ages of all persuations. Dorothy Goodbody and their ilk don't do real ale any favours!

28 February 2008 at 13:41  
Anonymous Fatman said...

A waste of time & money indeed but I bet sales have rocketed.

1 March 2008 at 09:41  

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